Here, on our Bet Bonus Code site, you will find the best betting sites with great offers and promotions in the UK market for new and existing customers. We have created an awesome selection of top sports betting sites and their offers in the UK for all kinds of players. See the complete list below.

The top-notch sports betting sites in the UK 2025

Below in the table, we listed for you the most valuable sports betting sites and promo codes for new and existing customers in the UK. Pick the one that best suits you:

SPORTS BETTING BONUS CODES NEW CUSTOMER OFFER KEY FEATURES GO TO SITE & SIGN UP
5/5 Bet £10 & Get £30 in Free Bets for new customers at bet365. Review
  • Sports Bet Credits
  • Industry Leader
Go to bet365 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
4.8/5 Get £30 In Bonuses when you bet £10 Review
  • Great sponsorships
  • Competitive odds
  • Various Safer Gambling tools
Go to Betano 18+ New Customers Only. Opt in and bet £10 on sports (odds 1/1+) within 3 days of signing up. Get 3x£10 Free Bets for set markets (odds 1/1+) which expire in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly

*Star ratings are based on our personal opinion of the bookmakers we work with. We also take customer feedback into account in our rankings

Top Sports Betting Bookmakers

With so much competition in the world of online sports betting, newcomers could be forgiven for not knowing where to go for the best experience. A lot of different factors come into play when it comes to picking out the best online bookmakers in the UK.

Well-established names are obviously a plus point, but even newer bookmakers can be worth checking out as they might have new ideas and offers to attract new customer account holders.

We like to think that we know a lot about online sports betting – and which bookmakers should be used for your betting. Here are two of the best on the market.

bet365

bet365

bet365 is routinely considered to be one of the very best online sports betting sites for a number of reasons. It is a well-known brand due to its extensive sponsorship of sports clubs and events. But there is much more to this bookmaker than just brand awareness.

bet365 is known for its bonus offers and codes – for new and existing customers. But it also offers a huge range of betting markets covering an impressive amount of sports. The odds offered are also very competitive.

With its distinctive green branding, the bet365 site is very easy to navigate and will probably be a favourite for quite a while yet.

bet365
  • Sports Bet Credits
  • Industry Leader
Bet £10 & Get £30 in Free Bets for new customers at bet365.

18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Virgin Bet

This is another online sports betting site that benefits from it being a huge brand across a number of different business areas. But Virgin Bet can stand on its own as one of the top bookmakers as well.

As with bet365, there are some generous betting offers including ongoing promotions for existing customers. Virgin Bet really does understand that these kinds of customers are just as important as signing up new account holders.

As well as the promotions, the odds and betting markets at Virgin Bet are as good as anywhere in the industry.

Best Betting Sites By Sport – Betting Markets

Online sports betting companies reward existing customers and offer bonuses and other incentives to stay with them. The market is very competitive, so this means that there is always something new to take a look at.

Although every bookmaker is different, there are some similar types of promotions that can be found at most sites. That is especially the case when it comes to big sports.

Football betting sites in the UK

Football is the most popular sport when it comes to online betting. Every league and tournament you can think of has its own betting market these days and bookies will do their best to target their promotions on this sport.

A good example of a popular promotion is the acca insurance. This is where you will win your stake back as a bet credit if just one of the legs of your accumulator bet loses. Other common football offers include early payouts relating to goal scorers and money back for ‘bore’ draws.

The most popular upcoming football tournaments and current betting offers are detailed here. Please have a look at these:

Best Betting Sites UK
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Image: Shutterstock

Horse racing betting sites and events

One of the oldest forms of sports betting, horse racing has continued popularity amongst online bettors. The “best odds guaranteed” campaign is a popular choice among horse racing deals.

Here, account holders always get the best possible payout on a winning horse, regardless of the initial price.

Paying out more money to place finishers and tying in with televised races are two more types of marketing in the horse racing industry.

The most exciting upcoming horse races and betting opportunities are detailed here. Have a look:

Cheltenham Betting Offers 2025

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golf betting in the uk

Golf betting sites and offers UK

Golf betting

In recent years, the trend of wagering on golf tournaments and events has grown in popularity alongside the sport’s global appeal. Golf bettors may choose from a wide range of markets at a number of reliable online betting providers.

There are a few things to keep in mind while looking for a golf betting site. First and foremost, the site should be licenced and controlled by a trustworthy organisation to provide a legitimate and secure betting environment. Second, the site has to include a wide range of wagering opportunities, including as on the winner of the event, the top 10 finishers, and head-to-head confrontations. The site also has to have good odds and prompt, helpful customer service.

The Masters Tournament, the British Open, and the PGA Championship are the most watched golf competitions worldwide. Golf betting sites pay special attention to these events and often provide special markets and incentives, such as increased odds, free bets, and bonuses. As in horse racing, bookies may increase the number of positions on which bets are paid out during the majors. During these important tournaments, certain sportsbooks may also run specials tied to individual players or courses.

The best betting bonuses in the UK – Bet Bonus Code selection

Here we have handpicked the top-notch sports bonus offers for you! Grab some of them and dive into your betting journey:

How Did We Make Our Selection of Sports Betting Sites?

Bet Bonus Code have a huge amount of experience when it comes to online sports betting sites. But we are also well aware that levels do not always stay the same and that bookmakers that were good can get worse – and vice versa.

There is a range of factors that help us decide which bookmakers and sports betting bonus codes to look out for. The codes are regularly used in relation to welcome offers, so it is important that the bonus offer is worth signing up for.

But it is also important that the ongoing experience is worthwhile. Existing customer offers, markets and odds all play a part when it comes to ranking these sites.

They need to be reliable as well as secure, so you can concentrate on betting and gaming. Your money should be safe at all times without you having to think about it.

There might be some bookmakers that are stronger in some areas than others, of course. That’s why it is important to take a broad overview of all factors before deciding on which sites are best for sports betting and sports betting bonus codes. You can learn more about us on our About Us page.

What is a Bonus Code?

We probably should have covered this at the start. Anyone familiar with online sports betting sites will probably be used bonus codes as part of the promotional package. But newcomers may need some explaining. Because of it, we have covered all important betting terms for newcomers in a specific article.

When you register for a new account with an online bookmaker you will sometimes have the opportunity to enter a code as part of the process. These can sometimes be referred to as promo codes, promotional codes, vouchers, discount codes and other terms.

But they all mean the same thing.

Although it is not always necessary to use the bonus code to activate an offer made by a sports betting site, it can sometimes lead to further bonuses.

By entering a bonus code when you are signing up you can sometimes receive deposit matches, free bets or some other kind of introductory offer to attract you to a particular bookmaker.

You should always check that you need a promo code – and what terms and conditions are attached to an offer. That way you will know exactly what to expect when you sign up for a customer account.

The top 5 offers with betting promo codes

bet365
  • Sports Bet Credits
  • Industry Leader
Bet £10 & Get £30 in Free Bets for new customers at bet365.

18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

How to Use Bonus Codes?

Time needed: 4 minutes

Although every bookmaker has its own process for betting bonus codes, there is a familiar feel to the way that they are activated and how they can be claimed. We’ve put together this simple how-to guide to the process that will show you how many of them work.

  1. Find a sign up offer you like & click the link to the bookmaker

  2. There you will either find a code to copy, or the link will automatically help you claim the promotion

  3. Sign up as a new customer with a bookmaker

  4. Provide some personal details, such as name, email and mobile number – as well as choose security usernames and passwords

  5. In the registration process, there will be an opportunity to enter your bonus code (if required)

  6. Once you have confirmed all your details you will be a fully signed up customer account holder

  7. You will then need to follow the offer requirements to claim your bonus

Who Can Claim Bonus Codes?

The criteria for claiming bonus codes really come down to who is allowed to register with a sports betting site. These are usually fairly uniform, so here is a quick rundown of what is required:

  • You will need to be in the UK or Ireland
  • You will need to be 18+
  • You will usually need to be a brand new customer (although that may change for big events)
  • You will need to follow the terms and conditions of the welcome offer

What Features are Available When Signing Up with a Bonus Code?

A bonus code could help you claim a welcome bonus when you initially sign up with an online sports betting site. But there is obviously a lot more to discover once you become an account holder.

Depending on the bookie you could be able to watch live-streamed events. Or at the very least, bet on live events in the in-play section. Most of the top bookmakers also have a dedicated mobile app to download. These give you more freedom with your betting wherever and whenever you like.

We have mentioned all the existing customer promotions on offer already, but some sites will have their own loyalty reward systems. This is where you could earn free bets and other prizes for continuing to use that bookmaker. You will find that most sites have the same kinds of features. It is just that some do it better than others.

bet365
Betting bonus

Payment Methods for Sports Betting Sites

Bets on all sorts of sporting events are placed by millions of Brits every year, making sports betting a very popular pastime. One of the most crucial aspects of any sports betting venture is the variety of deposit and withdrawal methods on offer. If you want to gamble with complete peace of mind, you need to know that your money is being transferred to and from the site in a safe and secure manner.

Debit cards, e-wallets, bank transfers, and other payment methods are just some of the possibilities available to UK residents. So that you may make an educated decision and get started betting on your favourite sports right away, the next few paragraphs will give you a closer look at some of the most common sports betting payment methods accessible in the UK.

Depositing

Online bookmakers in the UK accept debit cards and that is one of the most popular ways for customers to get funds into their accounts.

Other common payment types include PayPal and other e-wallets such as Skrill, and bank transfer. Then, there are more modern ones such as Apple Pay and Google Pay.

Deposits will usually show up in customer accounts instantly and should normally be free. Betting sites will always have a list of methods and information in their Help sections.

Withdrawing and Cashing Out

You will usually be able to use the same type as outlined above in the depositing section. Bookmakers will normally like for customers to pay in and withdraw out with the same method.

Withdrawals will always take a little longer to process due to banking and security regulations. Again, there will be a full rundown of the withdrawal times on the betting site.

Best Sports Betting Sites FAQs

Learn more about bonus codes in our FAQs answers below.

Which are the best UK betting sites?

When it comes to the best betting sites in the UK, there are a lot of options out there. Some of the best UK betting sites include Bet365, William Hill, and Ladbrokes. Each of these sites offers a wide range of betting options, including pre-match and in-play betting, as well as live streaming of football matches. But don’t just take our word for it – check them out for yourself and see which one suits your needs best!

What is the safest UK betting site?

Safety should always be a top priority when it comes to online betting. If you’re looking for a safe and secure UK betting site, we recommend checking out Betfair. This site is licensed and regulated by the UK Gambling Commission, which means that it’s held to high standards when it comes to fairness and security.

Which is the most trusted UK Betting Site?

Trust is key when it comes to betting sites, and there are a lot of great options out there. One of the most trusted UK betting sites is Bet365. This site has been around for over 20 years and has a reputation for offering a safe and reliable betting experience.

What is the biggest bookmaker?

The world of online betting is constantly evolving, but one of the biggest bookmakers out there is Bet365. This site has millions of users around the world and offers a wide range of betting options across a variety of sports and events.

How long does it take to open a new betting account?

Opening a new betting account is quick and easy. Most UK betting sites allow you to sign up and start betting in just a few minutes. All you need is a valid email address and some basic personal information to get started.

Is online betting legal in the UK?

Yes, online betting is legal in the UK as long as the betting site is licensed and regulated by the UK Gambling Commission. This ensures that the site is held to high standards when it comes to fairness, security, and responsible gambling.

Can I bet with a credit card at UK betting sites?

No, you cannot currently use a credit card to make bets at UK betting sites. This is due to regulations put in place by the UK Gambling Commission to protect consumers from overspending and accumulating debt.

On what sports can I bet?

You can bet on a wide range of sports at UK betting sites, including football, rugby, cricket, tennis, and more. Some sites even offer betting options for niche sports like darts, snooker, and esports. So no matter what your interests are, there’s sure to be a betting option out there for you!

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