Betting online is a popular pastime of thousands of Britons who find being given the chance to bet on the go or from the comfort of their home particularly appealing. The purpose of this guide is to introduce new and much-promising, as well as some of the most reputed, longest-standing online bookmakers UK. That way, those new to the online betting world will have the first list of bookmakers UK to look at and start their endeavour on the right foot.
List of Bookmakers in the UK
Following is a list of bookmakers UK worth considering when you want to expand or start your online betting or gambling adventure. In this list, you will find the best online bookmakers we believe can boost your experience and reward you with generous offers, and not only. However, kindly note that this is only our personal opinion and that you are free to explore your options as you please.
|SPORT BETTING SITE||NEW CUSTOMER OFFER||KEY FEATURES||GO TO SITE & SIGN UP|
|Open Account Offer Review||
||Go to bet365 Sport||Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.|
|3x £10 Free Bets Review||
||Go to STSbet Sports||18+. New depositing customers within 30 days from registration. Promotion valid from 4/04/2022 until further notice. Bonus code SBWB30 required during the first deposit. First deposit min. £10. Bet min. £10 on any sports-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 1/2. 3 separate free bets of £10 each, credited within 48 hours, valid for 30 days, for any sport. No wagering requirements on the free bet winnings. Free bet stakes not included in any subsequent winnings. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org|
|Money Back in Cash up to £20 Review||
||Go to PADDY POWER||New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.|
|Bet £10 Get £30 + £10 Casino Review||
||Go to Unibet||18+ begambleaware.org. New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.|
|Bet Anything Get £30 Review||
||Go to Skybet||New customers only. First single & e/w bet only. 5p minimum stake. 3 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions and further t&cs apply. 18+. BeGambleAware.org|
|GET UP TO £100 IN FREE SPORTSBOOK BETS Review||
||Go to Betfair||New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.|
|GET £20 IN FREE BETS WHEN YOU BET £5 Review||
||Go to Coral||18+ New UK+IRE Customers only. Paypal & certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x£5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.|
|Bet £5 Get £20 in Free Bets Review||
||Go to Tote||New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org|
|Bet £10 Get £60 in Bonuses Review||
||Go to Betfred Sports||New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.|
|Bet £15 Get £10 Review||
||Go to Betiton||18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply|
|Deposit £10, get £30 in free bets Review||
||Go to SBK||New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.|
|Bet £10, Get £20 In Free Bets Review||
||Go to Virgin Bet||18+. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org|
|Bet £20 get £50 + 50 Free Spins Review||
||Go to BetVictor Sports||18+ New customers only. Opt in, bet £20 at odds of 2.00+ within 7 days of registering, no cashout. Get 4x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 50 Free Spins. Bonuses & Free Spins expire in 7 days. Card payments only. T&Cs apply | begambleaware.org | Please gamble responsibly.|
|Bet £10 Get £30 in Free Bets||Go to 888 sports||18+. New customer only. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions & full T&C apply . BeGambleAware.org|
|Get 0% commission for 60 days or a £20 cash refund Review||
||Go to Smarkets||New customers only. Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a £20 / €20 cash refund. Min. £10/€10 first deposit only using Card or Instant Banking. Cash refund expires in 7 days. Full T&Cs apply.|
|Acca Refund – Up to £10 Free Bets Review||Go to NetBet Acca||Minimum odds per selection 1/5 | Bets only on Football | Only 5 Folds or more will apply | Full T&Cs apply.|
|BET £5 GET £20 IN FREE BETS Review||
||Go to Ladbrokes||18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.|
|Triple (x3) Your Returns (Up to £300)||Go to Betvictor offer 2||18+ New customers only. Opt in, bet max £5 on any sport single within 7 days of registration. If it wins we Triple (x3) your returns, up to a max of £300 paid in Free Bets, expires in 7 days. Card payments only. T&Cs apply, see below. begambleaware.org l Please Gamble Responsibly.|
|Not available Review||
||Go to netbet|
|0% Commission for 90 Days on all sports||Go to Matchbook Offer 2||The User must enter Bonus Code ‘COMMFREE90’ during registration. Only available to users who deposit via debit cards New Customers Only. 18+. Be Gamble Aware.|
|£25 Free Bet + 10 Free Spins Review||
||Go to Quinnbet Sports||If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org|
|Extra 6+ ACCA Insurance||Go to STS Acca||18+. Open to all customers registered and verified on STSbet.co.uk. Promotion valid from 09.07.2020 until further notice. Qualifying pre-match or in-play (live) min. 6-fold accumulator football bet, with min. odds of 3/5 (1.60) per selection, with min stake of £5 and max stake of £50. One selection on the qualifying bet must lose to receive the bonus. 100% stake return sports bonus, min. £5 max. £50. Bonus credited within 24 hours after the qualifying bet has settled. No wagering requirements. Bonus valid for 10 days, on any sports. Bonus min. odds 4/5 (1.80). Deposit method restrictions.T&Cs apply. Begambleaware.org|
|Bet £10 Get £10 Review||
||Go to BoyleSports||New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply|
|Bet £10 get £30 in free bets (H30) Review||
||Go to WilliamHill||18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. #ad|
|Money back as a free bet if your First bet Loses – Up to £30 Review||
||Go to MATCHBOOK||The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.|
|Free Bet Up To £50 for Winning Doubles, Trebles, Four Folds and Five Folds+||Go to QuinnBet Acca||Open to QuinnBet customers aged 18 years or over based in the UK & Ireland. Applies to Doubles, Trebles, Four Folds and Five Folds+. Minimum odds are 3/10 (1.30) per selection. To qualify you need to have a winning double of at least 2 selections. The maximum free bet that you can receive under this promotion is £/€50 per day. The free bet can be used on all QuinnSports events at minimum odds of 1/2 (1.5) or greater with maximum odds of 100/1. T&C’s apply.|
|Get up to £700 bonus on classic slots Review||
||Go to Grosvenor||New players only. 3x buy-in bonuses. % varies between 50% and 100%. Min £20 cash buy-in per bonus. Max bonus £700 in total. Bonus valid on classic slot games only. Exclusions apply. Max £2 stake. 20x wager requirements on total of buy-in and bonus amount. Bonus valid for 7 days. Keep it fun – set your deposit limit. T&cs apply.|
|Bet £10 Get £40 in Free Play Review||
||Go to Pokerstars||First-time depositors only. Min deposit £10. Use Bonus Code ‘FORTY’. Free Play given as cash and Spin & Go tickets over 6 days. Tickets expire after 24 hours. Withdrawal restricted during bonus period. Terms apply|
|BET £10 GET £10 Review||
||Go to LVBET||18+ | New UK players after 31.03.2021 | Opt-In Required. | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on the first bet with min. total odds of 1/1 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 1/ 1| Virtual and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | T&Cs apply | BeGambleAware.org|
|BET £10, GET £30 Review||
||Go to Spreadex||Wager the bonus amount 5x within 7 days on Sports to release your Bonus. Bonus equal to 200% of qualifying deposit – up to £200. Bonus credited in real money without wagering requirements.|
Introduction to online bookmakers in the UK
A series of interdependent events that got into motion in 2005, when the Parliament of the United Kingdom approved the Gambling Act, has led the gambling industry in the UK to remarkable growth. The fact that sports betting in the country break records year after year also has to do with the consistent development of online betting systems and games. And, considering that the first Football Association was formed in England in 1863, it is no wonder that online British punters show such a distinct preference towards betting on the king of sports. Of course, horse racing is not far behind in the stats, as are virtual sports, tennis, and cricket.
What is impressive, though, is how bookmakers have evolved from brick-and-mortar betting shops from 1960, when The Betting and Gaming Act allowed betting shops to open on the high street. In the first six months following the legalisation of betting shops, around 10,000 opened. Today, there is a long list of bookmakers UK that have become an established facet of the UK landscape. In 1986, further gambling legalisation opened the way to betting shops to make significant improvements. They were allowed to have brighter interiors, and things like machine-dispersed hot drinks, TV pictures from the racecourses, and seats for comfort. By that time, the four dominant figures in the betting market were Ladbrokes, William Hill, and Coral. These operators continue to sit on top of the list of bookmakers UK with a great reputation and a player base that counts millions. By the turn of the century, land-based operators developed a cyber sibling after beginning to realise the huge potential of online betting. That’s when the first betting exchanges opened up (Betfair and Betdaq).
The fact that punters don’t need to go to stuffy bookmakers’ shops to place their bets or wait for a spot at their favourite table to open at a land-based casino, along with the interesting offers and promotions of online bookmakers and casinos and the exponential increase in advertising of these companies, has contributed to a dramatic increase in online sports betting and gambling over the past decade or so.
About our list of online bookmakers UK
Although we have provided you with some of the best online bookmakers in the country to help kick-start your online betting experience, you can create your own list of bookmakers UK that offer quality and quantity at top levels. To start gathering information about online bookmakers UK, you could turn to our unbiased and transparent betting reviews. There, you will find essential information about the operator of your interest, such as their welcome offers, the various promotions and bonuses that are available, the bonus requirements, how easy it is to claim the offers and withdraw your winnings, the details of the offered mobile experience, the range of games and betting markets provided, the odds, and many more. That way, you will be able to shape your own opinion regarding the credibility of the listed best online bookmakers UK and whether they meet your requirements.
Best Online Bookmakers*
Our recommended bookmakers in the UK
The British online betting and gambling market is full of bookmakers crossing swords with one another as a means to win a place in bettors’ hearts. Not all of them have proven their worth yet, though. However, many have stood the test of time and are still leading the game, having gained respect and trust from UK punters. Below are the bookmakers in UK that we believe have established themselves as industry leaders, one way or another. Nevertheless, there are plenty more operators that bring equally interesting products and services in the online betting and gambling market. Listing them all here would need several pages, though.
The bet365 experience
Among the best online bookmakers that operate in the UK is bet365, which was one of the first operators that enabled their customers to make a free wager and the first of all online bookmakers UK to take wagers on sports from all over the world, rather than those happening in the British geographical time zone. Plus, it was one of the first places where punters could place a bet on 2nd or 3rd tier soccer leagues, allowing locals to bet on their favourite team. Such marketing campaigns have helped establish bet365 as a go-to place for online bettors.
The company, though, still works tirelessly towards expanding their reach and building loyalty among a fan base, by sponsoring sports teams around Europe, including soccer clubs, adding new products to the online platform, such as online bet365 poker, collaborating with leading games developers, such as Microgaming, and giving their customers the chance to play both sports and poker using a single balance. Today, they have multiple product lines (i.e., bingo site, casino, and live casino) while their mobile site was among the first to offer live streaming and betting.
Unibet betting experience
Originally launched in 1999, Unibet is now estimated to have over 15 million users worldwide. The operator is one of the best online bookmakers that offer a wealth of products, including casino, bingo, live casino, sports betting, poker, and lottery betting and is also very well known for its supreme mobile experience and user-friendly interface.
The company is fully licensed by the Gibraltar Gambling Commissioner and the UK Gambling Commission after meeting a vast amount of particularly stringent criteria to ensure it is a safe and responsible online bookmaker in the UK and abroad.
From what it appears, the company has managed to combine quality and quantity on a large scale. For the time being, Unibet offers more than 500 slot titles, a full-service sportsbook, around a dozen live casino games, and nearly 50 virtual table games, along with regular bingo tournaments, among others. Unibet has also partnered with plenty of software providers, including NetEnt, Microgaming, Quickspin, and Playtech, as a means to provide players with as many famous titles a possible, including the likes of starburst, Gonzo’s Quest, and King King Fury. They also offer 24/7 customer support via live chat and over the phone while offering a multitude of secure funding options (i.e., PayPal, Bank Transfer, Neteller, Skrill, Paysafecard and credit/debit cards). On top of all that, the operator allows one of the lowest minimum deposit amounts compared to what is available out there, which is one of the reasons why it is found on the list of bookmakers UK with the biggest appeal.
Betfair betting experience
Betfair was founded in 2000 and has earned its place on the list of bookmakers UK with the most respected name due to various reasons. To begin with, the company has a unique focus on its betting exchange platform that allows players to wager against one another; a feature that seems to be well received by UK punters. Secondly, Betfair sportsbook offers a wide range of betting options from more than 30 sports markets (plus other markets) and a great depth of coverage for each sport.
The operator has received their sportsbook license from the UK Gambling Commission while its betting exchange is licensed in Gibraltar. Today, the bookie claims to enjoy more than four million users, with its betting exchange now being considered the largest online exchange in the online betting industry.
In 2016, Betfair and Paddy Power joined forces, forming Paddy Power Betfair. They, too, are ready to answer users’ questions via a 24/7 customer support service while their in-play betting, cash out, and live streaming are three of the functions punters like the most about the bookie, rightfully establishing them as one of the best online bookmakers in the country.
*Note: This is just an indicative list of the three best online bookmakers we feel stand out from the pack. This is the opinion of www.bet-bonuscode.co.uk writers only. However, the list of bookmakers UK with top ratings is quite long. As operators keep improving their services and continually come forward with new ideas and incentives to please punters, chances are more online bookmakers UK worth your attention will make themselves noticeable.
Our Online Bookmakers UK Review
Online Bookmakers UK – Summary
Each online operator has something special compared to another. At least, those that have made it to our list of the best online bookmakers. Deciding which bookie to start your online betting endeavour which is not an easy task and caution should be exercised when choosing one. Only trust online bookmakers UK with a solid reputation or, in case of new operators, those licenced from credible authorities, such as the UK Gambling Commission.
The bonus offers and available promotions are also to be looked at, as are the offered payment options and the availability of the customer service department. The plethora of betting types, betting markets, sports, and games, as well as the quality of the mobile betting, odds and betting limits are not to be overlooked either. Finally, special features such as live betting, live streaming, and cash out along with VIP schemes, loyalty programmes, and bookie commissions play a vital role in the overall experience too. That being said, though, it is paramount that you bet and gamble responsibly so that you can enjoy online betting and gambling as intended, without risking the development of a gambling addiction that could take you to dark places.
Even the best online bookmakers UK have both positive and negative qualities, flaws and merits. The table below summarises the main pros and cons of online bookies.
- Convenience – you can bet from anywhere, anytime
- Plenty of bonus offers for new and existing players
- Wide array of options and games selection
- If not reputed the experience could be negative
- Sometimes, bonus requirements make it difficult to get the bonus