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Online Bookmakers in the UK

Betting online is a popular pastime of thousands of Britons who find being given the chance to bet on the go or from the comfort of their home particularly appealing. The purpose of this guide is to introduce new and much-promising, as well as some of the most reputed, longest-standing online bookmakers UK. That way, those new to the online betting world will have the first list of bookmakers UK to look at and start their endeavour on the right foot.

List of Bookmakers in the UK

Following is a list of bookmakers UK worth considering when you want to expand or start your online betting or gambling adventure. In this list, you will find the best online bookmakers we believe can boost your experience and reward you with generous offers, and not only. However, kindly note that this is only our personal opinion and that you are free to explore your options as you please.

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Go to bet365
T&Cs Apply | 18+: Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Terms & Conditions
T&Cs Apply | 18+: Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Terms & Conditions
Sign Up + Bet Here
Go to Ladbrokes
T&Cs Apply | 18+: 18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply. Terms & Conditions
T&Cs Apply | 18+: 18+. UK+IRE only. Promo code 'G30' required. Min first bet £10. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days.T&Cs Apply. Terms & Conditions
Sign Up + Bet Here
Go to William Hill
T&Cs apply | 18+: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Terms & Conditions
T&Cs apply | 18+: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Terms & Conditions
Sign Up + Bet Here
Go to Matchbook
T&Cs Apply | 18+: New customers only. If your first bet loses Matchbook will refund your stake up to a max of £10. The bet must be placed within 7 days of sign-up. The cash refund will need to be rolled over once at odds of 2.0 or more before it can be withdrawn. Visa and Mastercard deposits only. Refunds paid within 72 hours. 18+. T&C’s apply. Terms & Conditions
T&Cs Apply | 18+: New customers only. If your first bet loses Matchbook will refund your stake up to a max of £10. The bet must be placed within 7 days of sign-up. The cash refund will need to be rolled over once at odds of 2.0 or more before it can be withdrawn. Visa and Mastercard deposits only. Refunds paid within 72 hours. 18+. T&C’s apply. Terms & Conditions
Sign Up + Bet Here
Go to Betfred
T&Cs Apply | 18+: New UK & NI customers only. 18+. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Full T&C’s apply.
T&Cs Apply | 18+: New UK & NI customers only. 18+. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 10 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Full T&C’s apply.
Sign Up + Bet Here
Go to Genting Bet
T&Cs Apply | 18+: New customers only. A qualifying bet is a losing first settled real money single bet of at least £10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. free bet credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns. Full T&C's apply. Terms & Conditions
T&Cs Apply | 18+: New customers only. A qualifying bet is a losing first settled real money single bet of at least £10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. free bet credited within 24 hours of qualifying bet settling and must be used within 14 days. free bet stake not included in returns. Full T&C's apply. Terms & Conditions
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Go to EnergyBet
T&Cs Apply | 18+: Offer is available only for customers registered in the UK. Min. £10 deposit required. Maximum bonus amount is £50. Select the Welcome Bonus on the deposit page before proceeding with payment. Welcome Bonus must be wagered 10 (ten) times on accumulator bets consisting of a minimum 3 (three) selections, minimum selection odds of 1/5(1.20), and minimum selections total odds 1/1 (2.00). T&Cs apply. 18+ www.begambleaware.org Terms & Conditions
T&Cs Apply | 18+: Offer is available only for customers registered in the UK. Min. £10 deposit required. Maximum bonus amount is £50. Select the Welcome Bonus on the deposit page before proceeding with payment. Welcome Bonus must be wagered 10 (ten) times on accumulator bets consisting of a minimum 3 (three) selections, minimum selection odds of 1/5(1.20), and minimum selections total odds 1/1 (2.00). T&Cs apply. 18+ www.begambleaware.org Terms & Conditions
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Go to Unibet
T&Cs Apply | 18+: This offer is available to new customers only. 18+. Located in UK. Only sports bets of minimum £1 with odds 2/5 (1.40) or greater. If your bet wins, the bonus is deemed complete. You receive your winnings & stake. If your bet loses, you will receive your stake back up to a maximum of £40. No withdraws of bonus money until the bonus is completed, cancelled or expired. £10 casino bonus credited 24 hrs after first deposit. 35x wagering. Bonus funds expire after 30 days. Terms & Conditions
T&Cs Apply | 18+: This offer is available to new customers only. 18+. Located in UK. Only sports bets of minimum £1 with odds 2/5 (1.40) or greater. If your bet wins, the bonus is deemed complete. You receive your winnings & stake. If your bet loses, you will receive your stake back up to a maximum of £40. No withdraws of bonus money until the bonus is completed, cancelled or expired. £10 casino bonus credited 24 hrs after first deposit. 35x wagering. Bonus funds expire after 30 days. Terms & Conditions
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Go to Virgin Games
Key T&Cs: New members only. Min £10 deposit and wager. Spins on Double Bubble only. 30-day expiry from opt-in. Rules Apply. Play Responsibly. Terms & Conditions
Key T&Cs: New members only. Min £10 deposit and wager. Spins on Double Bubble only. 30-day expiry from opt-in. Rules Apply. Play Responsibly. Terms & Conditions
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Go to Sky Bet
Key T&Cs: FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 2 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS. FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
Key T&Cs: FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 2 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS. FURTHER T&CS APPLY. 18+. BEGAMBLEAWARE.ORG
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Go to Betfair
T&Cs Apply | 18+: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.Terms & Conditions
T&Cs Apply | 18+: New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.Terms & Conditions
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Go to Coral
T&Cs Apply | 18+: 18+. UK + IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.Terms & Conditions
T&Cs Apply | 18+: 18+. UK + IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.Terms & Conditions
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Go to Heart Bingo
Key T&Cs: New members only, opt-in required. Min £10 deposit and wager. Spins on Paper Wins only. Bingo game restrictions apply - £50 value on 25p tickets. 30 day expiry from opt-in. Rules apply. 18+
Key T&Cs: New members only, opt-in required. Min £10 deposit and wager. Spins on Paper Wins only. Bingo game restrictions apply - £50 value on 25p tickets. 30 day expiry from opt-in. Rules apply. 18+
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Go to Bethard
T&Cs Apply | 18+: Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. This offer is available for New Customers registering from the UK after the 1st of May 2018. Bonus will expire after 7 days from registering. This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more. Customers depositing via the following deposit methods are not eligible for the Welcome Bonus: Skrill & Neteller Terms & Conditions
T&Cs Apply | 18+: Your welcome bonus consists of 10 bonuses of £5 up to a maximum total of £50. This offer is available for New Customers registering from the UK after the 1st of May 2018. Bonus will expire after 7 days from registering. This offer is only available to New Customers from the UK making an Initial Deposit of £20 or more. Customers depositing via the following deposit methods are not eligible for the Welcome Bonus: Skrill & Neteller Terms & Conditions
Sign Up + Bet Here
Go to Grosvenor
Key T&Cs: New members only. 18+. Existing members do not qualify. Offer applies to sports bets only. A bet must be placed using real money in combination with the Odds Boost Token. Max. stake is £20. T&Cs Apply. Terms & Conditions
Key T&Cs: New members only. 18+. Existing members do not qualify. Offer applies to sports bets only. A bet must be placed using real money in combination with the Odds Boost Token. Max. stake is £20. T&Cs Apply. Terms & Conditions
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Go to 10bet
T&Cs Apply | 18+: Up to £100 first deposit bonus – New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+ Terms & Conditions
T&Cs Apply | 18+: Up to £100 first deposit bonus – New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 4/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+ Terms & Conditions
Sign Up + Bet Here
Go to Sportingbet
Key T&Cs: Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs. New players only - located in the UK or Republic of Ireland. Sign up as a new user, deposit, place a sports bet of up to £10 at odds of 1/1 (2.0) or greater. Terms & Conditions
Key T&Cs: Min deposit £10, Max stake £10, Min Odds 1/1 (2.0); Max free bet £10; New players only; +18; T&Cs. New players only - located in the UK or Republic of Ireland. Sign up as a new user, deposit, place a sports bet of up to £10 at odds of 1/1 (2.0) or greater. Terms & Conditions
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Go to Virgin Bet
Key T&Cs: *Significant T&C: New members only. £10 min deposit and bet, placed and settled at 1.50 min odds within 14 days of sign up. Awarded as 2x non-withdrawable £10 Free Bet Tokens. Valid for 14 days, Sportsbook only, Click for T&Cs.
Key T&Cs: *Significant T&C: New members only. £10 min deposit and bet, placed and settled at 1.50 min odds within 14 days of sign up. Awarded as 2x non-withdrawable £10 Free Bet Tokens. Valid for 14 days, Sportsbook only, Click for T&Cs.
Sign Up + Bet Here
Go to Betvictor
T&Cs Apply | 18+: New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly Terms & Conditions
T&Cs Apply | 18+: New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly Terms & Conditions
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Go to
T&Cs Apply | 18+: New customers only. 50% bonus on the first deposit up to £50. Min. odds 1.60 (3/5). Rollover requirement 6x. Deposit to be made within 24 hours, after entering the bonus code. Multiple bets placed on the same event do not count. Forecast / Tricast bets on horse racing do not count.Terms & Conditions
T&Cs Apply | 18+: New customers only. 50% bonus on the first deposit up to £50. Min. odds 1.60 (3/5). Rollover requirement 6x. Deposit to be made within 24 hours, after entering the bonus code. Multiple bets placed on the same event do not count. Forecast / Tricast bets on horse racing do not count.Terms & Conditions
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Go to Sportnation
Key T&Cs: New customers only. Valid once per customer. Bonus will expire after 30 days. Turnover requirement of 7x at the minimum odds of 1.6. Minimum £10 deposit required. Expires 23.59, 31/05/19. Excludes Skrill and Neteller deposits. 18+ only. Begambleaware.org. Terms & Conditions
Key T&Cs: New customers only. Valid once per customer. Bonus will expire after 30 days. Turnover requirement of 7x at the minimum odds of 1.6. Minimum £10 deposit required. Expires 23.59, 31/05/19. Excludes Skrill and Neteller deposits. 18+ only. Begambleaware.org. Terms & Conditions
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Go to Football Index
T&Cs Apply | 18+: Users must be new customers who live in the United Kingdom. To qualify for the offer users must deposit a minimum of £10 using a valid debit/credit card. The Football Index Referral Code must be used to activate the bonus. Not using the Football Index Referral Code will result in the forfeiture of the bonus. The maximum amount which can be acquired as the refund is £500. The risk-free period is 7 days from the date of a user’s first deposit. Users may not make a withdrawal from their account until the 7 day period is up. Any withdrawal will result in the loss of the bonus. Football Index General Terms and Conditions apply. 18+ | Play Responsibly | Full T&C Apply Terms & Conditions
T&Cs Apply | 18+: Users must be new customers who live in the United Kingdom. To qualify for the offer users must deposit a minimum of £10 using a valid debit/credit card. The Football Index Referral Code must be used to activate the bonus. Not using the Football Index Referral Code will result in the forfeiture of the bonus. The maximum amount which can be acquired as the refund is £500. The risk-free period is 7 days from the date of a user’s first deposit. Users may not make a withdrawal from their account until the 7 day period is up. Any withdrawal will result in the loss of the bonus. Football Index General Terms and Conditions apply. 18+ | Play Responsibly | Full T&C Apply Terms & Conditions
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Go to BGO
Key T&Cs: 18+. New customers only. 10 Free Spins on registration and mobile verification (UK ONLY) 100% deposit match up to £200. Available on selected Games only. 7-day expiry on Bonus. 40x wagering (max bet £5) before Bonus Balance can be withdrawn. Wagering is with real money first. Game contribution weightings apply to wagering requirements. £10 min deposit + 2.5% fee (min 50p/75c). Not available using Neteller or Skrill. Cash balance withdrawable anytime + £2.50 fee. Full t&cs apply. Terms & Conditions
Key T&Cs: 18+. New customers only. 10 Free Spins on registration and mobile verification (UK ONLY) 100% deposit match up to £200. Available on selected Games only. 7-day expiry on Bonus. 40x wagering (max bet £5) before Bonus Balance can be withdrawn. Wagering is with real money first. Game contribution weightings apply to wagering requirements. £10 min deposit + 2.5% fee (min 50p/75c). Not available using Neteller or Skrill. Cash balance withdrawable anytime + £2.50 fee. Full t&cs apply. Terms & Conditions
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Go to Quinnbet
T&Cs Apply | 18+: Quinnbet Matched Casino Welcome Bonus Key T&Cs: 100% bonus up to £100 on your first deposit · New Customers Only · Min Deposit £10 · 25x rollover requirement · Free Spins will be accredited within 48 hours · Bonus Valid for 30 Days · bonus can’t be withdrawn · Free Spins credited for the Quinnbet Game of the Week · Skrill/Moneybookers and Neteller are not valid for this promo· real money balance can always be withdrawn · 18+ · T&Cs Apply*Quinnbet Weekly Casino Bonus Key T&Cs: up to a 10% Bonus on Casino winnings every week (capped at £100) · 35x Rollover Requirement · Rollover Requirements must be met within 7 days · 18+ · T&Cs Apply* Terms & Conditions
T&Cs Apply | 18+: Quinnbet Matched Casino Welcome Bonus Key T&Cs: 100% bonus up to £100 on your first deposit · New Customers Only · Min Deposit £10 · 25x rollover requirement · Free Spins will be accredited within 48 hours · Bonus Valid for 30 Days · bonus can’t be withdrawn · Free Spins credited for the Quinnbet Game of the Week · Skrill/Moneybookers and Neteller are not valid for this promo· real money balance can always be withdrawn · 18+ · T&Cs Apply*Quinnbet Weekly Casino Bonus Key T&Cs: up to a 10% Bonus on Casino winnings every week (capped at £100) · 35x Rollover Requirement · Rollover Requirements must be met within 7 days · 18+ · T&Cs Apply* Terms & Conditions
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Go to SportPesa
T&Cs Apply | 18+: 18+ | New customers only | No e-wallets | Applies to first settled bet | Matched bonus paid in free bets | Bonus amount to be wagered five (5) times | Min odds 1.8 | Min stake £10 | Full T&Cs apply | BeGambleAware.org Terms & Conditions
T&Cs Apply | 18+: 18+ | New customers only | No e-wallets | Applies to first settled bet | Matched bonus paid in free bets | Bonus amount to be wagered five (5) times | Min odds 1.8 | Min stake £10 | Full T&Cs apply | BeGambleAware.org Terms & Conditions
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Go to LVbet
Key T&Cs: All new first-time Sports Customers are eligible for a First Deposit Sports Bonus at LV BET to be used solely in conjunction with their first deposit in the Sports Betting section. The maximum bonus amount permitted per UK customer is £50. In case the deposit is higher than £100, e.g. £200, the maximum bonus remains £50. Full T&Cs apply. Terms & Conditions
Key T&Cs: All new first-time Sports Customers are eligible for a First Deposit Sports Bonus at LV BET to be used solely in conjunction with their first deposit in the Sports Betting section. The maximum bonus amount permitted per UK customer is £50. In case the deposit is higher than £100, e.g. £200, the maximum bonus remains £50. Full T&Cs apply. Terms & Conditions
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Go to MoPlay
Key T&Cs: Bet at least £10 with odds of 1.50 or higher and get 2 x £15 in free bets when your qualifying bet is settled. 13 days expiry. Free bets expire after 7 days. Certain bet types excluded. Must opt-in. 18+ & UK only. 1 Per new customer. Limited availability. Qualifying bet must settle within 13 days after registration. Free bet restrictions and full T&Cs apply. Terms & Conditions
Key T&Cs: Bet at least £10 with odds of 1.50 or higher and get 2 x £15 in free bets when your qualifying bet is settled. 13 days expiry. Free bets expire after 7 days. Certain bet types excluded. Must opt-in. 18+ & UK only. 1 Per new customer. Limited availability. Qualifying bet must settle within 13 days after registration. Free bet restrictions and full T&Cs apply. Terms & Conditions
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Go to Red Zone Sports Bonus Code
Key T&Cs: New customers only. Free bet credited if your first bet on Glory Goals loses. Max free bet £50. Free bets must be used within 48 hours on any Glory Games market. Qualifying bets must be placed with 48 hours of making first deposit. Min odds of 1.2 for qualifying bets and free bet usage. 18+ BeGambleAware. Full T&Cs apply.
Key T&Cs: New customers only. Free bet credited if your first bet on Glory Goals loses. Max free bet £50. Free bets must be used within 48 hours on any Glory Games market. Qualifying bets must be placed with 48 hours of making first deposit. Min odds of 1.2 for qualifying bets and free bet usage. 18+ BeGambleAware. Full T&Cs apply.
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Go to Premier Punt
Key T&Cs: *Place 3x £10+ bets at 2.0 (EVENS) or higher and get 1x £10 Free Bet to use on any in-play market. 7 day Expiry. Free Bet limited to certain markets. Must accept pop-up when prompted after qualifying bets settle. 18+. 1 per customer. Full T&Cs apply Terms & Conditions
Key T&Cs: *Place 3x £10+ bets at 2.0 (EVENS) or higher and get 1x £10 Free Bet to use on any in-play market. 7 day Expiry. Free Bet limited to certain markets. Must accept pop-up when prompted after qualifying bets settle. 18+. 1 per customer. Full T&Cs apply Terms & Conditions
Sign Up + Go to bet365 instead
Go to Totesport
Key T&Cs: -Totesport is not one of our approved partners for the moment. We recommend signing up at bet365 instead -Key T&Cs – New UK & NI only. 18+. Stake between £5-£25 on first sports bet at evens (2.0) or greater. Free Bet credited within 24 hours of settlement. Payment restrictions apply. SMS validation may be required. Full T&Cs Apply. Terms & Conditions
Key T&Cs: -Totesport is not one of our approved partners for the moment. We recommend signing up at bet365 instead -Key T&Cs – New UK & NI only. 18+. Stake between £5-£25 on first sports bet at evens (2.0) or greater. Free Bet credited within 24 hours of settlement. Payment restrictions apply. SMS validation may be required. Full T&Cs Apply. Terms & Conditions
Sign Up + Bet Here
Go to Mansion Bet
Key T&Cs: New customers only. Real money deposit required. Credit or debit card only. Deposit and bonus amount must be wagered 6 times (min odds 4/5). Prior to bonus funds and associated winnings becoming withdrawable. Terms & Conditions
Key T&Cs: New customers only. Real money deposit required. Credit or debit card only. Deposit and bonus amount must be wagered 6 times (min odds 4/5). Prior to bonus funds and associated winnings becoming withdrawable. Terms & Conditions
Sign Up + Bet Here
Go to Novibet
Key T&Cs: 18+. General Promotions Terms Apply. UK new customers only. Novibet customers with verified documents only. Max £25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs apply. Terms & Conditions
Key T&Cs: 18+. General Promotions Terms Apply. UK new customers only. Novibet customers with verified documents only. Max £25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Certain Markets/sports/payment methods restrictions apply. Qualifying bet must be made within 30 days. Free bet valid for 30 days. T&Cs apply. Terms & Conditions
Key T&Cs: 18+ T&Cs Apply. Visit Superlenny for full terms. Terms & Conditions
Sign Up + Bet Here
Go to STSBet
Key T&Cs: 18+/Applies to new UK Customers who make a deposit of £5 and a first qualifying accumulator bet between £5-£35 on a minimum of 3 events within 14 days of opening account. Odds of 1.8 or greater. Qualifying customers will receive a Free Bet Token matched to the amount of the first qualifying bet up to £35. Token paid out within 24 hrs of qualifying bet settling. Limited to sportsbook section including pre-match, inplay/live markets. Payment, cashout, withdraw limitations apply. Full T&C apply.
Key T&Cs: 18+/Applies to new UK Customers who make a deposit of £5 and a first qualifying accumulator bet between £5-£35 on a minimum of 3 events within 14 days of opening account. Odds of 1.8 or greater. Qualifying customers will receive a Free Bet Token matched to the amount of the first qualifying bet up to £35. Token paid out within 24 hrs of qualifying bet settling. Limited to sportsbook section including pre-match, inplay/live markets. Payment, cashout, withdraw limitations apply. Full T&C apply.
Sign Up + Bet Here
Go to Black Type
Key T&Cs: Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&Cs apply 18+
Key T&Cs: Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&Cs apply 18+
Terms & Conditions: See 1xBet for Full T&CS.
Marathonbet Bonus Code
T&C Apply
Key T&Cs

18+ T&Cs apply. See Marathon Bet for full terms.

Terms & Conditions
Sign Up + Bet Here
Go to Marathonbet
Key T&Cs: 18+ T&Cs apply. See Marathon Bet for full terms. Terms & Conditions
T&Cs Apply: 18+ T&Cs Apply. See ManBetX for full details.
Key T&Cs: 18+ T&Cs Apply. Visit 21Bet for full terms.
Key T&Cs: 18+ T&Cs apply, see Guts for full details. Terms & Conditions

Introduction to online bookmakers in the UK

A series of interdependent events that got into motion in 2005, when the Parliament of the United Kingdom approved the Gambling Act, has led the gambling industry in the UK to remarkable growth. The fact that sports betting in the country break records year after year also has to do with the consistent development of online betting systems and games. And, considering that the first Football Association was formed in England in 1863, it is no wonder that online British punters show such a distinct preference towards betting on the king of sports. Of course, horse racing is not far behind in the stats, as are virtual sports, tennis, and cricket.

What is impressive, though, is how bookmakers have evolved from brick-and-mortar betting shops from 1960, when The Betting and Gaming Act allowed betting shops to open on the high street. In the first six months following the legalisation of betting shops, around 10,000 opened. Today, there is a long list of bookmakers UK that have become an established facet of the UK landscape. In 1986, further gambling legalisation opened the way to betting shops to make significant improvements. They were allowed to have brighter interiors, and things like machine-dispersed hot drinks, TV pictures from the racecourses, and seats for comfort. By that time, the four dominant figures in the betting market were Ladbrokes, William Hill, and Coral. These operators continue to sit on top of the list of bookmakers UK with a great reputation and a player base that counts millions. By the turn of the century, land-based operators developed a cyber sibling after beginning to realise the huge potential of online betting. That’s when the first betting exchanges opened up (Betfair and Betdaq).

The fact that punters don’t need to go to stuffy bookmakers’ shops to place their bets or wait for a spot at their favourite table to open at a land-based casino, along with the interesting offers and promotions of online bookmakers and casinos and the exponential increase in advertising of these companies, has contributed to a dramatic increase in online sports betting and gambling over the past decade or so.

About our list of online bookmakers UK

Although we have provided you with some of the best online bookmakers in the country to help kick-start your online betting experience, you can create your own list of bookmakers UK that offer quality and quantity at top levels. To start gathering information about online bookmakers UK, you could turn to our unbiased and transparent betting reviews. There, you will find essential information about the operator of your interest, such as their welcome offers, the various promotions and bonuses that are available, the bonus requirements, how easy it is to claim the offers and withdraw your winnings, the details of the offered mobile experience, the range of games and betting markets provided, the odds, and many more. That way, you will be able to shape your own opinion regarding the credibility of the listed best online bookmakers UK and whether they meet your requirements.

Best Online Bookmakers*

Our recommended bookmakers in the UK

The British online betting and gambling market is full of bookmakers crossing swords with one another as a means to win a place in bettors’ hearts. Not all of them have proven their worth yet, though. However, many have stood the test of time and are still leading the game, having gained respect and trust from UK punters. Below are the bookmakers in UK that we believe have established themselves as industry leaders, one way or another. Nevertheless, there are plenty more operators that bring equally interesting products and services in the online betting and gambling market. Listing them all here would need several pages, though.

The bet365 experience

Among the best online bookmakers that operate in the UK is bet365, which was one of the first operators that enabled their customers to make a free wager and the first of all online bookmakers UK to take wagers on sports from all over the world, rather than those happening in the British geographical time zone. Plus, it was one of the first places where punters could place a bet on 2nd or 3rd tier soccer leagues, allowing locals to bet on their favourite team. Such marketing campaigns have helped establish bet365 as a go-to place for online bettors.

The company, though, still works tirelessly towards expanding their reach and building loyalty among a fan base, by sponsoring sports teams around Europe, including soccer clubs, adding new products to the online platform, such as online poker, collaborating with leading games developers, such as Microgaming, and giving their customers the chance to play both sports and poker using a single balance. Today, they have multiple product lines (i.e., bingo site, casino, and live casino) while their mobile site was among the first to offer live streaming and betting.

Unibet betting experience

Originally launched in 1999, Unibet is now estimated to have over 15 million users worldwide. The operator is one of the best online bookmakers that offer a wealth of products, including casino, bingo, live casino, sports betting, poker, and lottery betting and is also very well known for its supreme mobile experience and user-friendly interface.

The company is fully licensed by the Gibraltar Gambling Commissioner and the UK Gambling Commission after meeting a vast amount of particularly stringent criteria to ensure it is a safe and responsible online bookmaker in the UK and abroad.

From what it appears, the company has managed to combine quality and quantity on a large scale. For the time being, Unibet offers more than 500 slot titles, a full-service sportsbook, around a dozen live casino games, and nearly 50 virtual table games, along with regular bingo tournaments, among others. Unibet has also partnered with plenty of software providers, including NetEnt, Microgaming, Quickspin, and Playtech, as a means to provide players with as many famous titles a possible, including the likes of starburst, Gonzo’s Quest, and King King Fury. They also offer 24/7 customer support via live chat and over the phone while offering a multitude of secure funding options (i.e., PayPal, Bank Transfer, Neteller, Skrill, Paysafecard and credit/debit cards). On top of all that, the operator allows one of the lowest minimum deposit amounts compared to what is available out there, which is one of the reasons why it is found on the list of bookmakers UK with the biggest appeal.

Betfair betting experience

Betfair was founded in 2000 and has earned its place on the list of bookmakers UK with the most respected name due to various reasons. To begin with, the company has a unique focus on its betting exchange platform that allows players to wager against one another; a feature that seems to be well received by UK punters. Secondly, its sportsbook offers a wide range of betting options from more than 30 sports markets (plus other markets) and a great depth of coverage for each sport.

The operator has received their sportsbook license from the UK Gambling Commission while its betting exchange is licensed in Gibraltar. Today, the bookie claims to enjoy more than four million users, with its betting exchange now being considered the largest online exchange in the online betting industry.

In 2016, Betfair and Paddy Power joined forces, forming Paddy Power Betfair. They, too, are ready to answer users’ questions via a 24/7 customer support service while their in-play betting, cash out, and live streaming are three of the functions punters like the most about the bookie, rightfully establishing them as one of the best online bookmakers in the country.

*<Note: This is just an indicative list of the three best online bookmakers we feel stand out from the pack. This is the opinion of bet-bonuscode.co.uk writers only. However, the list of bookmakers UK with top ratings is quite long. As operators keep improving their services and continually come forward with new ideas and incentives to please punters, chances are more online bookmakers UK worth your attention will make themselves noticeable.

Online Bookmakers UK – Summary

Each online operator has something special compared to another. At least, those that have made it to our list of the best online bookmakers. Deciding which bookie to start your online betting endeavour which is not an easy task and caution should be exercised when choosing one. Only trust online bookmakers UK with a solid reputation or, in case of new operators, those licenced from credible authorities, such as the UK Gambling Commission.

The bonus offers and available promotions are also to be looked at, as are the offered payment options and the availability of the customer service department. The plethora of betting types, betting markets, sports, and games, as well as the quality of the mobile betting, odds and betting limits are not to be overlooked either. Finally, special features such as live betting, live streaming, and cash out along with VIP schemes, loyalty programmes, and bookie commissions play a vital role in the overall experience too. That being said, though, it is paramount that you bet and gamble responsibly so that you can enjoy online betting and gambling as intended, without risking the development of a gambling addiction that could take you to dark places.

UK Bookies Pros and Cons

Even the best online bookmakers UK have both positive and negative qualities, flaws and merits. The table below summarises the main pros and cons of online bookies.

What we like about online bookmakersWhat we don’t like about online bookmakers
Convenience – you can bet from anywhere, anytimeIf not reputed the experience could be negative
Plenty of bonus offers for new and existing playersSometimes, bonus requirements make it difficult to get the bonus
Wide array of options and games selection