Online bookmakers in the UK

Betting online is a popular pastime of thousands of Britons who find being given the chance to bet on the go or from the comfort of their home appealing. The purpose of this great guide is to introduce new and much-promising, as well as some of the most reputed, longest-standing online bookmakers in the UK.

List of online bookmakers in the UK

Following is a list of online bookmakers UK worth considering when you want to expand or start your online betting or gambling adventure. In this list, you will find the best online bookmakers we believe can boost your experience and reward you with great offers, and not only. Yet, kindly note that this is only our personal opinion and that you are free to explore your options as you please.

5/5 Open Account Offer Review
  • Sports Bet Credits
  • Industry Leader
Go to bet365 Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
4.9/5 Money Back as A Bonus up to £40 if your first bet loses + £10 Casino bonus Review Go to Unibet Offer 2 18+ New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C’s. #Ad
4.8/5 £10 FREE BET Review
  • Live Streaming
  • Mobile App for iOS & Android
  • STS Promo Code
Go to STSbet New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code BONUSBET req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply.
  • Great Offer of Betting Markets
  • Football Results
  • Horse Racing Offers
Go to PADDY POWER New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
4.9/5 Bet £10 Get £30 + £10 Casino Review
  • Unibet Promo Code
  • Mobile Betting
  • Casino & Live Casino
Go to Unibet 18+ New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.
4.7/5 Bet £10 Get £30 in Free Bets Review
  • Great pre-game and live markets
  • Fantastic mobile apps
  • Great variety of promotional offers
Go to 888 sports 18+. New customer only. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions & full T&C apply .
5/5 Bet Anything Get £30 Review
  • Casino Section
  • Football Bookmaker
  • Great Game Selection
Go to Skybet New customers only. First single & e/w bet only. 5p minimum stake. 3 x £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions and further t&cs apply. 18+.
4.5/5 Get £30 in free bets When you place a £10 bet on sportsbook Review
  • Betting Exchange
  • Competitive Commission rates
  • Betfair Promo Code
Go to Betfair New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
4.5/5 Bet £15 Get £10 Review
  • Football Bookmaker
  • Casino Section
Go to Betiton 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
4.4/5 Bet £5 Get £20 in Free Bets Review
  • Tote Promo Code
  • Deposit Bonus
  • Live Betting and Streaming
Go to Tote New customers online only. Place your first bet on racing pools for a minimum of £/€5 and win or lose you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK & ROI customers only. 18+. Full T&Cs apply.
4.7/5 Get A £20 Free Bet When You Bet £5 Review
  • Live Betting Features
  • Deposit Limits
  • In Play Betting
Go to Coral 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
4.6/5 Bet £10 Get £60 in Bonuses Review
  • Great Mobile App
  • Massive Market Coverage
  • Casino, Poker & Bingo Bonuses
Go to Betfred Sports New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 10 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
4.6/5 Bet £10, Get £20 In Free Bets Review
  • Sports Betting Sign Up Offer
  • Reputable Casino
  • Mobile or Tablets Only
Go to Virgin Bet 18+. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. 18+T&CS apply
4.3/5 Bet £20 get £50 + 50 Free Spins Review
  • Horse Racing Promotions
  • BetVictor Casino Bonus
  • In-Play Feature
Go to BetVictor 18+ New customers only. Opt in, bet £20 at odds of 2.00+ within 7 days of registering, no cashout. Get 4x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 50 Free Spins. Bonuses & Free Spins expire in 7 days. Card payments only. T&Cs apply | | Please gamble responsibly.
4.4/5 Acca Refund – Up to £10 Free Bets Review
  • Welcome Bonus Offer For New Players
  • A Lot of Markets
  • Great Welcome Bonus
Go to NetBet Acca Minimum odds per selection 1/5 | Bets only on Football | Only 5 Folds or more will apply | Full T&Cs apply.
4.1/5 BET £5 GET £20 IN FREE BETS Review
  • Great Mobile App
  • Secure Deposits & Withdrawals
  • Sports, Casino, Games and more…
Go to Ladbrokes 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
4.4/5 Triple (x3) Your Returns (Up to £300) Go to Betvictor offer 2 18+ New customers only. Opt in, bet max £5 on any sport single within 7 days of registration. If it wins we Triple (x3) your returns, up to a max of £300 paid in Free Bets, expires in 7 days. Card payments only. T&Cs apply, see below. l Please Gamble Responsibly.
4/5 0% Commission for 90 Days on all sports Go to Matchbook Offer 2 The User must enter Bonus Code ‘COMMFREE90’ during registration. Only available to users who deposit via debit cards New Customers Only. 18+. Be Gamble Aware.
4/5 Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins! Review
  • Strong Casino Section
  • Mobile App
  • Cashback Sports Bonus
Go to Quinnbet If your account has Sportsbook losses at the end of your first day’s betting (23:59), we’ll refund 50% of your first day’s losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Reel Diamonds (minimum 3 bets required). Even if your account is up, you’re guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only |
4.1/5 100% up to £50 welcome bonus + 25 spins Review
  • A large selection of leagues
  • Fast pay-outs
  • Variety of sports betting options
Go to 10bet 18+; New bettors get 100% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; Free spins validity: 7 days; Free spins max. winnings = £100; See full terms; Terms apply;
4.8/5 Returned Stake Free Bet Go to STS Acca 18+. Verified customers. £5-£10, min 5-fold accumulator pre-match bet on any sports-related markets except horse racing, min odds 1/5 per selection. Refund stake free bet of up to £10 if one selection loses. Max 1 free bet of £10 per customer per day, valid for any sports except horse racing. Credited within 24 hours after all selections from the qualifying bet are settled. Free bet valid for 7 days. Deposit method restrictions. T&Cs apply.
4/5 Bet £10 Get £10 Review
  • Great Horse Racing Offers
  • Plus Free Bet if 2nd to SP Fav
Go to BoyleSports New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
4.4/5 Bet £10, get £30 in free bets Review
  • Easy to Use Mobile App
  • Outstanding Odds
  • Risk-free Bet
Go to SBK New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
4.2/5 Bet £10 Get £30 in free bets Credited as 3 x £10 bets Review
  • New Customer Offers
  • Existing Customer Offers
  • Extensive Sportsbook
Go to WilliamHill 18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad
4.7/5 Get 0% commission for 60 days or a £20 cash refund Review
  • Outstanding Odds
  • Easy to Use Mobile App
  • Welcome Offer
Go to Smarkets New customers only. Use code COMMFREE to trade with 0% for 60 days OR code SMK20 to get a £20 / €20 cash refund. Min. £10/€10 first deposit only using Card or Instant Banking. Cash refund expires in 7 days. Full T&Cs apply.
3.9/5 Bet £15 get £10 Go to LuckLand NEW CUSTOMERS ONLY. MAX ONE £10 FREE BETS. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £15. QUALIFYING BETS MUST BE PLACED AT ODDS OF 1/1 OR GREATER. PAID AS BONUS TOKEN WITH MIN 4/5 ODDS REQ. SKRILL, NETELLER & PAYPAL NOT ELIGIBLE T&CS APPLY. 18+.
3.9/5 Free Bet Up To £50 for Winning Doubles, Trebles, Four Folds and Five Folds+ Go to QuinnBet Acca Open to QuinnBet customers aged 18 years or over based in the UK & Ireland. Applies to Doubles, Trebles, Four Folds and Five Folds+. Minimum odds are 3/10 (1.30) per selection. To qualify you need to have a winning double of at least 2 selections. The maximum free bet that you can receive under this promotion is £/€50 per day. The free bet can be used on all QuinnSports events at minimum odds of 1/2 (1.5) or greater with maximum odds of 100/1. T&C’s apply.
4/5 Double the Odds! Review
  • Great Mobile App
  • Huge Selection of Sports
  • Fast & Helpful Live Chat
Go to Grosvenor New customers. Max £10. 100% Odds Boost token. Keep it fun – set your deposit limit. T&Cs apply. 18 +.
3.9/5 Money back as a free bet if your First bet Loses – Up to £30 Review
  • Betting Exchange
  • Refund Stake as Cash
  • Betting Commission
Go to MATCHBOOK The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet – up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
4/5 Bet £10 Get £40 in Free Play Review
  • Poker Welcome Bonus
  • Sportsbook & Casino
  • Live Casino & In-Play
Go to Pokerstars First-time depositors only. Min deposit £10. Use Bonus Code ‘FORTY’. Free Play given as cash and Spin & Go tickets over 6 days. Tickets expire after 24 hours. Withdrawal restricted during bonus period. Terms apply

Introduction to online bookmakers in the UK

A series of interdependent events that got into motion in 2005, when the Parliament of the United Kingdom approved the Gambling Act, has led the gambling industry in the UK to remarkable growth. The fact that sports betting in the country break records year after year also has to do with the consistent development of online betting systems and games.

And, considering that the first Football Association was formed in England in 1863, it is no wonder that online British punters show such a distinct preference towards betting on the king of sports. Of course, horse racing is not far behind in the stats, as are virtual sports, tennis, and cricket.

For additional help on different betting features, please check our detailed glossary of betting terms. It will guide you through all the terms that you may need to bet the way you want to.

Online Bookmakers

What is impressive, though, is how bookmakers have evolved from brick-and-mortar betting shops from 1960, when The Betting and Gaming Act allowed betting shops to open on the high street. In the first six months following the legalisation of betting shops, around 10,000 opened.

Today, there is a long list of bookmakers UK that have become an established facet of the UK landscape. In 1986, further gambling legalisation opened the way to betting shops to make significant improvements. They were allowed to have brighter interiors, and things like machine-dispersed hot drinks, TV pictures from the racecourses, and seats for comfort.

By that time, the four dominant figures in the betting market were Ladbrokes, William Hill, and Coral. These operators continue to sit on top of the list of bookmakers UK with a great reputation and a player base that counts millions. By the turn of the century, land-based operators developed a cyber sibling after beginning to realise the huge potential of online betting. That’s when the first betting exchanges opened up (Betfair and Betdaq).

The fact that punters don’t need to go to stuffy bookmakers’ shops to place their bets or wait for a spot at their favourite table to open at a land-based casino, along with the interesting offers and promotions of online bookmakers and casinos and the exponential increase in advertising of these companies, has contributed to a dramatic increase in online sports betting and gambling over the past decade or so.

About our list of online bookmakers UK

Although we have provided you with some of the best online bookmakers in the country to help kick-start your online betting experience, you can create your own list of bookmakers UK that offer quality and quantity at top levels.

To start gathering information about online bookmakers UK, you could turn to our unbiased and transparent betting reviews. There, you will find essential information about the operator of your interest. These can be their welcome offers, promotions and bonuses, bonus requirements, how to withdraw your winnings, the details of the mobile experience, betting markets provided, odds, and many more. That way, you can shape your own opinion regarding the credibility of the listed best online bookmakers UK and whether they meet your requirements.

Best Online Bookmakers*

Our recommended bookmakers in the UK

The British online betting and gambling market is full of bookmakers crossing swords with one another as a means to win a place in bettors’ hearts. Not all of them have proven their worth yet, though. Yet, many have stood the test of time and are still leading the game, having gained respect and trust from UK punters.

Below are the bookmakers in UK that we believe have established themselves as industry leaders, one way or another. Nevertheless, there are plenty more operators that bring equally interesting products and services in the online betting and gambling market. Listing them all here would need several pages, though.

Online bookmakers: bet365 experience

Among the best online bookmakers that operate in the UK is bet365, which was one of the first operators that enabled their customers to make a free wager and the first of all online bookmakers UK to take wagers on sports from all over the world, rather than those happening in the British geographical time zone. Plus, it was one of the first places where punters could place a bet on 2nd or 3rd tier soccer leagues, allowing locals to bet on their favourite team. Such marketing campaigns have helped establish bet365 as a go-to place for online bettors.

The company, though, still works towards expanding their reach and building loyalty among a fan base, by sponsoring sports teams around Europe, including soccer clubs, adding new products to the online platform, such as online bet365 poker, collaborating with leading games developers, such as Microgaming, and giving their customers the chance to play both sports and poker using a single balance. Today, they have multiple product lines (i.e., bingo site, casino, and live casino) while their mobile site was among the first to offer live streaming and betting.

Online bookmakers: Unibet betting experience

Originally launched in 1999, Unibet is now estimated to have over 15 million users worldwide. The operator is one of the best online bookmakers that offer a wealth of products, including casino, bingo, live casino, sports betting, poker, and lottery betting and is also very well known for its supreme mobile experience and user-friendly interface.

The company is fully licensed by the Gibraltar Gambling Commissioner and the UK Gambling Commission after meeting a vast amount of particularly stringent criteria to ensure it is a safe and responsible online bookmaker in the UK and abroad.

From what it appears, the company has managed to combine quality and quantity on a large scale. For the time being, Unibet offers more than 500 slot titles, a full-service sportsbook, around a dozen live casino games, and nearly 50 virtual table games, along with regular bingo tournaments, among others. Unibet has also partnered with plenty of software providers, including NetEnt, Microgaming, Quickspin, and Playtech, as a means to provide players with as many famous titles a possible, including the likes of starburst, Gonzo’s Quest, and King King Fury.

They also offer 24/7 customer support via live chat and over the phone while offering a multitude of secure funding options (i.e., PayPal, Bank Transfer, Neteller, Skrill, Paysafecard and credit/debit cards). On top of all that, the operator allows one of the lowest minimum deposit amounts compared to what is available out there, which is one of the reasons why it is found on the list of bookmakers UK with the biggest appeal.

Betfair betting experience

Betfair was founded in 2000 and has earned its place on the list of bookmakers UK with the most respected name due to various reasons. To begin with, the company has a unique focus on its betting exchange platform that allows players to wager against one another; a feature that seems to be well received by UK punters. Secondly, Betfair sportsbook offers a wide range of betting options from more than 30 sports markets (plus other markets) and a great depth of coverage for each sport.

The operator has received their sportsbook license from the UK Gambling Commission while its betting exchange is licensed in Gibraltar. Today, the bookie claims to enjoy more than four million users, with its betting exchange now being considered the largest online exchange in the online betting industry.

In 2016, Betfair and Paddy Power joined forces, forming Paddy Power Betfair. They, too, are ready to answer users’ questions via a 24/7 customer support service while their in-play betting, cash out, and live streaming are three of the functions punters like the most about the bookie, rightfully establishing them as one of the best online bookmakers in the country.

*Note: This is just an indicative list of the three best online bookmakers we feel stand out from the pack. This is the opinion of writers only. However, the list of bookmakers UK with top ratings is quite long. As operators keep improving their services and continually come forward with new ideas and incentives to please punters, chances are more online bookmakers UK worth your attention will make themselves noticeable.

Our Online Bookmakers UK Review

Online Bookmakers UK – Summary

Each online operator has something special compared to another. At least, those that have made it to our list of the best online bookmakers. Deciding which bookie to start your online betting endeavour which is not an easy task and caution should be exercised when choosing one. Only trust online bookmakers UK with a solid reputation or, in case of new operators, those licenced from credible authorities, such as the UK Gambling Commission. The bonus offers and available promotions are also to be looked at, as are the offered payment options and the availability of the customer service department. The plethora of betting types, betting markets, sports, and games, as well as the quality of the mobile betting, odds and betting limits are not to be overlooked either. Finally, special features such as live betting, live streaming, and cash out along with VIP schemes, loyalty programmes, and bookie commissions play a vital role in the overall experience too. That being said, though, it is paramount that you bet and gamble responsibly so that you can enjoy online betting and gambling as intended, without risking the development of a gambling addiction that could take you to dark places. Even the best online bookmakers UK have both positive and negative qualities, flaws and merits. The table below summarises the main pros and cons of online bookies.


  • Convenience – you can bet from anywhere, anytime
  • Many bonus offers for new and existing players
  • Wide array of options and games selection


  • If not reputed, the experience could be negative
  • Sometimes, bonus requirements make it difficult to get the bonus
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